Senin, 27 Agustus 2018

Editor's Pick: What If Electric Cars Fail Again?


Rob Enderle
Aug 27, 2018 11:05 AM PT
If Tesla should go under, it would set back the electric car industry a decade or more. Early in the last century, electric, steam and gas all competed for the automotive industry, resulting in far more advancements in gas cars than electric over the decades. Thankfully, no one has brought back steam. Some recent breakthroughs actually could make gas cars more efficient than many electrics. [More...]

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AdTheorent, which offers a machine learning platform for advertisers, has announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions, AdTheorent noted. [More...]
Pulling a Thread
There's an emerging theme in sales and marketing that I expect could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security, analytics and machine learning, the IoT, and blockchain, but what's under the radar is the practical application of much of this to marketing and sales. [More...]
From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence is clear: Internet shopping is the most popular online activity. [More...]
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