E-Commerce Minute

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E-Commerce Minute: Tuesday -- August 28, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Software Providers Scramble to Satisfy World's Largest IT Customer
User Experiences That Convert - The Do's and Don'ts
Pulling a Thread
From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions
Mobile App Financing Startup Gets $6M Helping Hand

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Today's Story Highlights

Software Providers Scramble to Satisfy World's Largest IT Customer
In the competitive IT world, vendors must be alert to major changes
within the potential customer base. The U.S. government increasingly has
been using its status as the world's single largest IT customer to
acquire products and services at competitively favorable costs. U.S.
government spending for a combination of legacy IT operations and new
projects has reached some $90 billion annually.
http://www.ecommercetimes.com/story/85535.html

User Experiences That Convert - The Do's and Don'ts
In tech parlance, the emotional result of a person's interaction with a
website or digital app is called "user experience" or "UX" -- and the
success of a business depends on it. Users who have easy, positive
experiences with websites and apps likely will be drawn back to the
business. On the contrary, websites and apps with poor navigation and
slow loading times likely will turn off consumers.
http://www.ecommercetimes.com/story/85526.html

Pulling a Thread
There's an emerging theme in sales and marketing that I expect could
influence some of the messaging associated with upcoming events like
Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have
lots to say about security, analytics and machine learning, the IoT, and
blockchain, but what's under the radar is the practical application of
much of this to marketing and sales.
http://www.ecommercetimes.com/story/85533.html

From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
Shopping: It's not what it once was. Forget the long drive to the mall
and countless hours of browsing. Customers now simply log in from the
comfort of their own home to have the world at their fingertips. The
massive uptake of e-commerce is an unprecedented shift in consumer
behavior, expectations and purchases. The evidence is clear: Internet
shopping is the most popular online activity.
http://www.ecommercetimes.com/story/85531.html

Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions
AdTheorent, which offers a machine learning platform for advertisers,
has announced AdTheorent Relationship Targeting. This new product allows
advertisers to harness the power of relationships with family members,
cohabitants or friends to influence a consumer to take desired actions.
Word of mouth is the primary factor behind 20-50 percent of all
purchasing decisions, AdTheorent noted.
http://www.ecommercetimes.com/story/85532.html

Mobile App Financing Startup Gets $6M Helping Hand
Braavo Capital announced it has raised $6 million in Series A funding,
and converted $2 million in seed capital from investors, bringing the
total equity raised to date to nearly $8 million. Braavo, which claims
to be the first company to offer Capital as a Service to mobile app
entrepreneurs and developers, will use the funds to add personnel to
further its mission.
http://www.ecommercetimes.com/story/85528.html

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