E-Commerce Minute

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E-Commerce Minute: Wednesday -- November 7, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
How Small Etailers Can Survive Political, Social Firestorms
Digital Disruption Pathways
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
How E-Commerce SMBs Can Step Up Sales Engagement

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Today's Story Highlights

How Small Etailers Can Survive Political, Social Firestorms
A national debate over civility erupted after Stephanie Wilkinson, a co-
owner of a Red Hen restaurant in Virginia, asked White House Press
Secretary Sarah Huckabee Sanders to leave. That wasn't the only
consequence of the incident, though. Restaurant owners in various parts
of America whose businesses had the words "red hen" in their name were
deluged with a storm of angry reactions.
http://www.ecommercetimes.com/story/85662.html

Digital Disruption Pathways
Digital transformation means a lot of things to different people, but if
you do it right it should be virtually unique to your circumstance. The
other day I caught up with Rip Gerber, CMO at Vlocity, the Salesforce
partner that specializes in vertical industries like telecommunications
and insurance. Of digital disruption, Gerber told me, "Nobody changes
anything without a strong business case."
http://www.ecommercetimes.com/story/85660.html

The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
In the last decade or so, the inability or unwillingness to adapt has
caused many businesses to succumb to a newer, more innovative company,
or one that has re-thought how to do business in the digital age. For
example, people who can remember browsing the aisles of Borders likely
understand the irony of one of Amazon's first moves into the brick-and-
mortar realm: book stores.
http://www.ecommercetimes.com/story/85656.html

How E-Commerce SMBs Can Step Up Sales Engagement
"Sales engagement" is not a new concept, but the premise around its
application has matured over the last few years. So, what is it? If you
want the TL;DR version, it's the process of engaging with new sales
opportunities quickly and persistently, with a cadence designed to
connect, using multiple channels such as telephone, email, SMS and
social media.
http://www.ecommercetimes.com/story/85654.html

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