E-Commerce Minute

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E-Commerce Minute: Friday -- November 9, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
HBO Fires Back at Dish in Blackout Tussle
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
Let Your Customers Drive the Change You Want
Can Sprint Get Out of Its Own Way?
Above the Funnel No More

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Today's Story Highlights

HBO Fires Back at Dish in Blackout Tussle
HBO chief Richard Plepler has issued a response to Dish CEO Charlie
Ergen's claim that the ongoing impasse between the companies was the
result of a purely anticompetitive play on AT&T's part. It was Dish that
dropped HBO and Cinemax signals at midnight on Oct. 31, blacking out
programming for subscribers, Plepler said. That was the first time in
HBO's nearly 50-year history that any pay-TV service dropped the premium
channel from its lineup.
http://www.ecommercetimes.com/story/85672.html

6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
The holiday shopping season is kicking off! It is only a matter of time
before carols and bright lights greet us in malls and shopping centers.
One popular item on many of this year's wish lists is the Velvet Lip
Kit. To fulfill this particular wish, givers can skip the crowds and the
checkout lines. They can skip the retail stores all together, at least
for this one item, by ordering it through Kylie Jenner's direct-to-
consumer online channel.
http://www.ecommercetimes.com/story/85669.html

Let Your Customers Drive the Change You Want
Before I was a parent, I was a youth leader. As individuals, teens had
unique personalities, skills and stories, but one thing that was
universal was the effect that parental communication had on them.
Whether it was a criticism, a suggestion, or merely a bit of helpful
information, the teens tended to look down on it, or even become hostile
toward the messenger.
http://www.ecommercetimes.com/story/85670.html

Can Sprint Get Out of Its Own Way?
There has been so much water under the wireless bridge. Sprint has tried
to keep up with the big players, but even though it has a good quality
mobile product and plenty of spectrum, it seems it just can't catch a
break, win market share, and become more relevant. Based on its latest
earnings report, Sprint is in better shape today than it has been in
recent years, but it is still struggling.
http://www.ecommercetimes.com/story/85664.html

Above the Funnel No More
The conventional sales funnel exceeded its usefulness a long time ago,
roughly when the Internet gave us the ability to gather information
about vendors, products and services. Without the necessity of
contacting a salesperson, individuals and businesses could eliminate the
middleman in the information exchange. The result was sales cycle
compression and more emphasis on getting a good deal.
http://www.ecommercetimes.com/story/85665.html

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