Rabu, 28 November 2018

Editor's Pick: The Unsustainability of Black Friday and Cyber Monday for E-Commerce


Lior Elazary
Nov 28, 2018 10:49 AM PT
Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after- Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet. [More...]

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How to Choose a B2C E-Commerce Suite
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience. [More...]
To Convert Browsers to Buyers, Choose Your E-Commerce Solution Wisely
Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence is clear: Internet shopping is the most popular online activity. [More...]
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