| Billy Nayden Nov 15, 2018 5:00 AM PT | |
 | The shift of live content from traditional broadcast television to online sources has significantly changed the video industry -- and especially, the news media industry. News typically derives its value and attracts viewers with live updates and real-time engagement. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm. [More...] |
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 | The 4 Best Ways to Get Customers to Pay Attention I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...] |
 | Star Explorer Mae Jemison: The Sky Connects Us Mae Jemison recently shared some illuminating recollections of her astronaut experiences, but they were neither the starting point nor the ending point of our conversation. This extraordinary woman's career is too packed with present and future endeavors to dwell very long on her stellar past. She currently leads 100 Year Starship, which aims to make interstellar travel a reality within a century. [More...] |
 | Getting Clarity on the Private vs. Public Cloud Decision News flash: Private cloud economics can offer more cost efficiency than public cloud pricing structures. Private, or on-premises, cloud solutions can be more cost-effective than public cloud options, according to a report by 451 Research and Canonical. That conclusion counters the notion that public cloud platforms traditionally are more cost-efficient than private infrastructures. [More...] |
 | The Fine Art of Keeping B2B Buyers Engaged The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers, and more than 10 percent saw no difference at all among sellers. [More...] |
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