E-Commerce Minute

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E-Commerce Minute: Tuesday -- April 16, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Hackers Use Microsoft Help Desk to Pull Off Massive Email Breach
The Rise of Headless Commerce
SEO: How Important Is It to Make the First Page?
What Sellers Are Missing From CRM
What Matters Most in the Race to 5G Wireless

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Today's Story Highlights

Hackers Use Microsoft Help Desk to Pull Off Massive Email Breach
Hackers piggybacked onto a Microsoft customer support portal between
Jan. 1 and March 28 to gain access to the emails of noncorporate account
holders on webmail services Microsoft manages, including MSN.com,
Hotmail.com and Outlook.com. Microsoft has confirmed that a "limited"
number of customers who use its Web service had their accounts
compromised.
http://www.ecommercetimes.com/story/85958.html

The Rise of Headless Commerce
"Headless commerce" has become an e-commerce buzzword lately, but how
can brands use it to their advantage? "In its most basic terms,
'headless commerce' refers to the decoupling of a website's presentation
layer -- the front end -- from its commerce and business logic/function
layer -- the back end," said Meghan Stabler, vice president of product
marketing at BigCommerce.
http://www.ecommercetimes.com/story/85956.html

SEO: How Important Is It to Make the First Page?
In a recent E-Commerce Times poll, only 4.32 percent of respondents said
there was always enough information on the first page of search results
to meet their needs. By comparison, 14.05 percent said they found the
first-page search results were rigged and limited by algorithmic
highlights. More than one quarter, 25.41 percent, said even if the first
page provided enough, they wanted to see more.
http://www.ecommercetimes.com/story/85952.html

What Sellers Are Missing From CRM
As the B2B buyer continues to evolve, B2B sellers have more solutions
than ever in their technology stacks. From CRM, sales content and asset
management, to sales enablement, LMS and more, these technologies have
been adopted in order to stay ahead of the changing behavior of
prospects. The adopter of these solutions hopes to drive individual
sales while increasing the team's productivity.
http://www.ecommercetimes.com/story/85950.html

What Matters Most in the Race to 5G Wireless
With 5G knocking on our door, a growing number of wireless competitors
have been getting on their high-horses and trying to knock down the
current leaders. All I have to say is, cut it out! No customer or
investor is interested in all this meaningless industry-wide jibber-
jabber. If you keep this up, you may pay a price when you do begin to
offer 5G. Does it really matter which company is first?
http://www.ecommercetimes.com/story/85953.html

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