E-Commerce Minute

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E-Commerce Minute: Tuesday -- April 9, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
10 Steps to Create a Seamless Omnichannel Business
Zuckerberg Tries, Tries Again
The Power of Influencer Marketing
With More Than 8 Billion Things, Where Are the IoT Privacy Laws?
Stocks and Flows, in Brexit and CRM

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Today's Story Highlights

10 Steps to Create a Seamless Omnichannel Business
During the last year, longstanding brick-and-mortar retailer chains such
as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy.
Failures like these happen despite the fact that U.S. consumer spending
currently is high, and the unemployment rate is low. Why is that? We
cannot address this topic without first taking a good look at Amazon and
the massive power it represents.
http://www.ecommercetimes.com/story/85942.html

Zuckerberg Tries, Tries Again
Mark Zuckerberg's most recent effort to change the conversation about
Facebook seems like just another attempt at self-justification. In a
recent op-ed, he places the onus squarely on the shoulders of government
to regulate how social media works. "I believe we need new regulation in
four areas: harmful content, election integrity, privacy and data
portability," Zuckerberg wrote.
http://www.ecommercetimes.com/story/85941.html

The Power of Influencer Marketing
Influencer marketing uses the popularity of people who have many
followers and a wide reach to sway opinions. It's very much a strategy
for the social media age. "Influencer marketing is one of the fastest-
growing marketing channels today," said digital strategist Shane Barker.
"It involves leveraging social media influencers or key leaders to get
more people to trust your brand."
http://www.ecommercetimes.com/story/85939.html

With More Than 8 Billion Things, Where Are the IoT Privacy Laws?
No knows for sure how many "things" are connected to the Internet, but
the Federal Trade Commission reported last year that it was more than 8
billion, and that it would exceed 20 billion by the end of 2020!
Astonishing as it seems, it turns out that U.S. privacy laws do not
apply to all of those devices and the data they collect. So, for the
third time in three years, the Senate has proposed a new law.
http://www.ecommercetimes.com/story/85936.html

Stocks and Flows, in Brexit and CRM
In one way or another, CRM is the heart of the digital disruption, or
the modernization of business. CRM was the first front office system to
help organize significant staff doing important but far from routinized
things for the business. You could rely on back office apps to organize
various aspects of production, but the front office was the Wild West
before CRM.
http://www.ecommercetimes.com/story/85937.html

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