Editor's Pick: The Power of Influencer Marketing

The Power of Influencer Marketing

Vivian Wagner Apr 5, 2019 5:00 AM PT
	Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest- growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand." [More...]

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