E-Commerce Minute

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E-Commerce Minute: Wednesday -- April 24, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Is Your Business Ready for a 2019 Recession?
E-Commerce Branding in the Time of Amazon
How to Get Smarter About Influencer Marketing
How SMBs Can Trade Stressful One-by-One Shipping for Streamlined Operations
Managing Sales Tax Complexities in Merchandise Returns

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Today's Story Highlights

Is Your Business Ready for a 2019 Recession?
For those of you who have an ear to the ground on American economic
trends, you've probably heard the whispers of a recession heading our
way, starting as early as this year. Everyone remembers how hard their
finances were hit back in '08 -- no one better than small business
owners, some of whom lost everything during that time. Even top
economists cannot predict how big an impact the next recession will
have.
http://www.ecommercetimes.com/story/85975.html

E-Commerce Branding in the Time of Amazon
I recently made two major additions to my life -- a second dog and a
lake house. On weekends, I need to transport all my stuff and my two
dogs to the lake, so I decided to upgrade my SUV to a larger model with
an additional row of seats and more cargo space. When I began looking
around at available models, I was stunned. The amount of competition in
the SUV marketplace is astounding.
http://www.ecommercetimes.com/story/85971.html

How to Get Smarter About Influencer Marketing
Marrying technical rigidity with unrestrained creativity? Due to its
ability to transform brand engagement with creators on social media,
programmatic influencer marketing is here to stay. Millennials have been
abandoning traditional media channels and instead becoming increasingly
invested in social media. However, marketers may find that PPC ads may
not reach the desired performance levels.
http://www.ecommercetimes.com/story/85965.html

How SMBs Can Trade Stressful One-by-One Shipping for Streamlined Operations
E-commerce continues to grow at an unprecedented pace. Total retail
sales, excluding the sale of items not normally bought online -- like
fuel, automobiles, and food at restaurants -- hit $3.628 trillion last
year, up 3.9 percent year over year from $3.490 trillion. E-commerce
accounted for a 14.3 percent share of that total, and 51.9 percent of
all retail growth. That is substantial.
http://www.ecommercetimes.com/story/85949.html

Managing Sales Tax Complexities in Merchandise Returns
As the world has become increasingly digital, the retail industry has
gone through tremendous transformation. To survive in the competitive
landscape and keep up with evolving customer preferences, merchants have
had to adapt and learn how to deliver the seamless omnichannel
experience that shoppers expect. Delivering that efficiency and
convenience comes with challenging operational intricacies.
http://www.ecommercetimes.com/story/85960.html

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