E-Commerce Minute

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E-Commerce Minute: Friday -- October 12, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
4 Ways SMBs Can Compete With Amazon on Cyber Monday
5 Tech Advances That Can Deepen Customer Engagement
The Trouble With CRM Data
Apple's Slow March to 5G
The Fine Art of Winning Over Gen Z Consumers
How to Position Your Brand for Holiday Success on Amazon

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Today's Story Highlights

4 Ways SMBs Can Compete With Amazon on Cyber Monday
E-commerce companies compete with Amazon for shoppers year-round, but
especially around the holidays when Q4 earnings are made. More than 75
percent of U.S. consumers shop on Amazon despite endless e-commerce
options. Amazon commands more than 49.1 percent of all online sales and
has more than 300 million active consumer accounts, making it a
competitor that can't be ignored.
http://www.ecommercetimes.com/story/85615.html

5 Tech Advances That Can Deepen Customer Engagement
Customers are crucial to a successful business. They can be one-off
customers or repeat buyers. Ideally, a business wants a mix of both.
Problems arise when marketing tactics fail to attract either type, which
is why customer engagement is so critical in today's hypercompetitive e-
commerce environment. It should be no surprise that customers prefer
companies that treat them as valued individuals.
http://www.ecommercetimes.com/story/85614.html

The Trouble With CRM Data
The ability to collect massive amounts of data represented a huge leap
forward in customer service and communication when CRM first hit the
market as a marketing, sales and data management tool. However, CRMs
aren't a holy grail. Data management is one thing. Using data to
understand what customers really need -- not just what you think they do
-- and how to engage them is another thing entirely.
http://www.ecommercetimes.com/story/85616.html

Apple's Slow March to 5G
Why is Apple taking such a slow approach moving toward 5G with its
iPhone models and tablets? Just look around at all the buzz on the rapid
rollout of 5G products and services. It seems every wireless carrier,
every other handset and tablet maker, and every wireless gear maker is
in a mad dash to be first in the 5G race. Everyone is in it except
Apple.
http://www.ecommercetimes.com/story/85613.html

The Fine Art of Winning Over Gen Z Consumers
From generation to generation, retail has evolved into a global
business. Gone are the days of the local corner store. Today's consumers
have access to products from across the world with a simple click of a
button. Even brick-and-mortar stores are adapting to e-commerce as
retailers find innovative ways to incorporate online orders into the
storefront to accommodate their shoppers' expectations.
http://www.ecommercetimes.com/story/85609.html

How to Position Your Brand for Holiday Success on Amazon
The holiday season presents a significant opportunity for sellers to
capture unprecedented sales on Amazon. Cyber Week alone, the seven-day
period beginning the Tuesday prior to Thanksgiving and running through
Cyber Monday, is expected to account for 40 percent of all e-commerce
sales during the holidays. The bulk of those holiday sales are likely to
occur in one place: Amazon.com.
http://www.ecommercetimes.com/story/85608.html

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