| Kosta Popov Oct 16, 2018 5:00 AM PT | |
 | When it comes to e-commerce, it seems like one day you are in and the next you are out. With online shopping now more accessible than ever, customers steadily are becoming harder to please, and they are considering it a given that their rising expectations be met every time. Just having an online version of a physical store isn't enough anymore, as consumers don't want to grab and go. [More...] |
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 | For Great Customer Experiences, Design Great Employee Experiences "Customer experience" is the great watchword of 2018 -- and it was a great watchword in 2017 and 2016, too. Eighty-five percent of executives said that CX was important to their companies' strategic priorities, in an Accenture survey. Sixty-two percent of companies viewed CX delivered by contact centers as a competitive differentiator, Deloitte found. [More...] |
 | How to Avoid 10 Mobile E-Commerce Conversion Killers Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today, most online searches are carried out from mobile devices, and 40 percent of all e-commerce is carried out from smartphones. This has forever changed the e-commerce industry. The smartphone is the most important lead channel. Smartphones are an extended part of our brains and social life. [More...] |
 | 4 Ways SMBs Can Compete With Amazon on Cyber Monday E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored. [More...] |
 | Serious Efforts to Use Tech for Good Shine Through For much of this year, technology companies have been showcased in a very poor light. Several firms have been moving aggressively to buck this trend, however. HP's latest effort, in conjunction with the Clooney Foundation for Justice, is an impressive initiative to supply and fund schools in places like war-torn Syria. HP also has provided substantial support to the Girl Rising movement. [More...] |
 | 5 Tech Advances That Can Deepen Customer Engagement Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals. [More...] |
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