E-Commerce Minute

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E-Commerce Minute: Wednesday -- October 17, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Where Online Shopping Search Has Gone Wrong
OpenWorld Preview
Top 3 E-Commerce Trends That Will Drive Sales in 2019
For Great Customer Experiences, Design Great Employee Experiences
How to Avoid 10 Mobile E-Commerce Conversion Killers

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Today's Story Highlights

Where Online Shopping Search Has Gone Wrong
While online shopping has exploded over the last decade and innovation
around e-commerce has skyrocketed, there has been very little
development around quality improvements in product search, navigation or
discovery, notwithstanding the success of generic and open source search
solutions, such as Elastic. That is ironic, as great search can make all
the difference for an etailer's bottom line. Here's the problem: Define
exactly what "great search" is.
http://www.ecommercetimes.com/story/85621.html

OpenWorld Preview
As of this writing, I haven't been prebriefed on what Oracle will be
announcing at OpenWorld regarding CRM -- or as it refers to it, "CX" --
so this is a good time to express my own opinions. Oracle's direction in
the last few years increasingly has been toward cloud computing and the
autonomous database, and each has several flavors or divisions. The
company has three levels of cloud.
http://www.ecommercetimes.com/story/85624.html

Top 3 E-Commerce Trends That Will Drive Sales in 2019
When it comes to e-commerce, it seems like one day you are in and the
next you are out. With online shopping now more accessible than ever,
customers steadily are becoming harder to please, and they are
considering it a given that their rising expectations be met every time.
Just having an online version of a physical store isn't enough anymore,
as consumers don't want to grab and go.
http://www.ecommercetimes.com/story/85620.html

For Great Customer Experiences, Design Great Employee Experiences
"Customer experience" is the great watchword of 2018 -- and it was a
great watchword in 2017 and 2016, too. Eighty-five percent of executives
said that CX was important to their companies' strategic priorities, in
an Accenture survey. Sixty-two percent of companies viewed CX delivered
by contact centers as a competitive differentiator, Deloitte found.
http://www.ecommercetimes.com/story/85623.html

How to Avoid 10 Mobile E-Commerce Conversion Killers
Just five years ago, mobile e-commerce was a minor part of the e-
commerce landscape. Today, most online searches are carried out from
mobile devices, and 40 percent of all e-commerce is carried out from
smartphones. This has forever changed the e-commerce industry. The
smartphone is the most important lead channel. Smartphones are an
extended part of our brains and social life.
http://www.ecommercetimes.com/story/85619.html

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