E-Commerce Minute

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E-Commerce Minute: Tuesday -- October 16, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Top 3 E-Commerce Trends That Will Drive Sales in 2019
How to Avoid 10 Mobile E-Commerce Conversion Killers
4 Ways SMBs Can Compete With Amazon on Cyber Monday
5 Tech Advances That Can Deepen Customer Engagement
The Trouble With CRM Data

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Today's Story Highlights

Top 3 E-Commerce Trends That Will Drive Sales in 2019
When it comes to e-commerce, it seems like one day you are in and the
next you are out. With online shopping now more accessible than ever,
customers steadily are becoming harder to please, and they are
considering it a given that their rising expectations be met every time.
Just having an online version of a physical store isn't enough anymore,
as consumers don't want to grab and go.
http://www.ecommercetimes.com/story/85620.html

How to Avoid 10 Mobile E-Commerce Conversion Killers
Just five years ago, mobile e-commerce was a minor part of the e-
commerce landscape. Today, most online searches are carried out from
mobile devices, and 40 percent of all e-commerce is carried out from
smartphones. This has forever changed the e-commerce industry. The
smartphone is the most important lead channel. Smartphones are an
extended part of our brains and social life.
http://www.ecommercetimes.com/story/85619.html

4 Ways SMBs Can Compete With Amazon on Cyber Monday
E-commerce companies compete with Amazon for shoppers year-round, but
especially around the holidays when Q4 earnings are made. More than 75
percent of U.S. consumers shop on Amazon despite endless e-commerce
options. Amazon commands more than 49.1 percent of all online sales and
has more than 300 million active consumer accounts, making it a
competitor that can't be ignored.
http://www.ecommercetimes.com/story/85615.html

5 Tech Advances That Can Deepen Customer Engagement
Customers are crucial to a successful business. They can be one-off
customers or repeat buyers. Ideally, a business wants a mix of both.
Problems arise when marketing tactics fail to attract either type, which
is why customer engagement is so critical in today's hypercompetitive e-
commerce environment. It should be no surprise that customers prefer
companies that treat them as valued individuals.
http://www.ecommercetimes.com/story/85614.html

The Trouble With CRM Data
The ability to collect massive amounts of data represented a huge leap
forward in customer service and communication when CRM first hit the
market as a marketing, sales and data management tool. However, CRMs
aren't a holy grail. Data management is one thing. Using data to
understand what customers really need -- not just what you think they do
-- and how to engage them is another thing entirely.
http://www.ecommercetimes.com/story/85616.html

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