E-Commerce Minute

---

E-Commerce Minute: Tuesday -- October 23, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
6 Tactics to Bring Out the Superpowers in Retail SMBs
Harnessing Video for Customer Advocacy
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
Where Online Shopping Search Has Gone Wrong

Message From Our Sponsor
Attention Content Marketers
Publish Your: Blog | Videos | Webinars | Events
Content Marketing on ALL EC is an affordable and effective way to
enhance your inbound marketing efforts, drive traffic to your website
and attract more prospective customers. Sign up for Free and
Save 25 percent on publishing plans by using this link:
https://www.ectnews.com/adsys/link/?crid=10063/ALL_EC_SAVE25

Today's Story Highlights

6 Tactics to Bring Out the Superpowers in Retail SMBs
There could be as much as a 22 percent increase in holiday sales this
season. The 2018 U.S. retail e-commerce season will reach $123.4
billion, up from $106.14 billion in 2017, according to Statista's
estimates. If you are a small business retailer, these numbers no doubt
will bring a twinkle to your eye. However, to get your share, you will
need to step up your game.
http://www.ecommercetimes.com/story/85633.html

Harnessing Video for Customer Advocacy
Video has risen in recent years to the forefront of any marketing
campaign, recognized as the optimum medium to elevate brand awareness
and share a company's latest product buzz with an increasingly diverse
and sophisticated audience. It's so easy to work with; platforms are
readily available, simple to learn, and hyper affordable. High-quality
results can be achieved on a budget.
http://www.ecommercetimes.com/story/85630.html

Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
Are you a retailer trying to get ready for the 2018 holiday season?
Well, I'm afraid I can't help you. Just kidding. Sort of. I could just
sit here and share yet another checklist to remind you of all the
standard e-commerce table stakes you need to master. However, what I
really want to do is help you get ready for Cyber Monday 2019 -- and
beyond.
http://www.ecommercetimes.com/story/85628.html

Where Online Shopping Search Has Gone Wrong
While online shopping has exploded over the last decade and innovation
around e-commerce has skyrocketed, there has been very little
development around quality improvements in product search, navigation or
discovery, notwithstanding the success of generic and open source search
solutions, such as Elastic. That is ironic, as great search can make all
the difference for an etailer's bottom line. Here's the problem: Define
exactly what "great search" is.
http://www.ecommercetimes.com/story/85621.html

News Alerts From ECT News Network
Get the day's top business and technology news delivered
to your inbox as stories break. Sign up today -- it's free!
http://www.ectnews.com/adsys/link/?crid=2202/News_Alerts

INSTA-LEADS From ECT News Network
Access 30 million B2B purchasing decision makers. Learn more:
http://www.ectnews.com/adsys/link/?crid=8734/INSTA-LEADS

How to Advertise in This Newsletter
To advertise in this newsletter or elsewhere on ECT News Network,
please call our sales department toll-free at (877) 328-5500, or view
our online media kit at
http://www.ectnews.com/advertising/

Subscribing and Unsubscribing
You are receiving this newsletter in response to your request on
the E-Commerce Times Web site for our daily newsletter. If you wish
to make changes to your newsletter subscription, or if you wish to
receive other free newsletters from the ECT News Network, please click
here: Newsletter Management Wizard

If this e-mail was forwarded to you and you wish to subscribe to
this FREE newsletter, please use our newsletter sign-up wizard:
http://www.ectnews.com/perl/newsletter_registration.pl/

Feedback
We welcome your feedback. Contact us online at
http://www.ectnews.com/perl/contact_form.pl?to=editorial

Follow Us

Copyright 2018 ECT News Network, Inc.
16133 Ventura Blvd., Suite 700, Encino, CA 91436
All Rights Reserved.