Selasa, 22 Agustus 2017

E-Commerce Minute

E-Commerce Minute: Tuesday -- August 22, 2017

The E-Commerce Times -- E-Business Means Business
Part of the ECT News Network

Headline Scan
T-Mobile Starts Building Low-Band Wireless Network in the Sticks
Consumers Gain More Power to Seek Data Breach Damages
Has Marketing Automation Started Making Sense?

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Today's Story Highlights

T-Mobile Starts Building Low-Band Wireless Network in the Sticks
T-Mobile last week announced that it has begun the long-anticipated
rollout of its new 600-MHz LTE premium low-band spectrum network in
Cheyenne, Wyoming, kicking off a massive rollout designed to provide
wireless coverage to rural communities across the U.S. T-Mobile also
plans to use the low-band spectrum to accelerate deployment of next-
generation 5G mobile service.

Consumers Gain More Power to Seek Data Breach Damages
There are no good outcomes of an electronic data system breach. At best,
companies dealing with e-commerce technologies face the formidable task
and the resulting cost of repairs. In addition having to fix information
technology systems, companies suffering breaches may be increasingly
vulnerable to legal action taken by customers whose personal data was

Has Marketing Automation Started Making Sense?
B2B marketing automation has a long way to go, suggest the results of a
recent survey of more than 350 marketing professionals in the United
States and Europe. Act-On Software commissioned Econsultancy to conduct
the research for its State of B2B Marketing report released last week.
Only 51 percent of respondents said the CMO or equivalent took a keen
interest in marketing automation.

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