Editor's Pick: As New Turnaround King, Is HP Better Than Apple?

As New Turnaround King, Is HP Better Than Apple?

Rob Enderle Aug 28, 2017 11:21 AM PT

HP is the new turnaround king -- but is it better than Apple? IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but coming back from a negative brand equity, which occurs when folks will pay more for a no-name product than one with a negative brand. Apple, at the end of the 90s, was in much the same shape IBM was at the beginning. [More...]

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